Since having Bert I have been astounded by how much washing just one baby and two adults can generate! Pre-Bert I never really worried about which washing powder I used, I just used to buy whatever was on special offer in the supermarket. However, when Bert came along I knew it was important to use something soft and gentle on his delicate skin, and after asking some friends and family members which powder they recommended, they all said Fairy Non-Bio. So we made the switch and have never looked back. I now wash all our clothes with Fairy - we buy giant 180 wash boxes of powder and 5L bottles of softener from Costco which work out at amazing value - so theres no need to search high and low for offers!
The Power of Soft is Fairy's latest campaign all about cherishing every moment with your little ones - Fairy are happy to be there every step of the way - surrounding you and your little ones in their snuggly softness. It is no secret that your time with your child as a newborn races away from you at the speed of light - it seems to only last 5 minutes. Bert is now 6 months old and I genuinely cannot believe how quickly the time has gone. So far, the smell and softness of Fairy has been with us every step of the way - as soon as I smell that fresh washing smell I think of little Bert all wrapped up in his snuggly bath towel just a few days old…
And now he's so much bigger, but still loves to be snuggled and cuddled just as much as he did when he was tiny!
Bert after his bath time, snuggled in his Fairy soft towel
sleepy boy in his Fairy soft baby grow, snuggling up to Daddy!
Fairy asked me to share with you a lovely little poem/mantra from their new campaign. It pretty much sums up exactly how I feel about being a new mummy - you really do have to cherish each and every moment, and try not to sweat the small stuff - the dishes don't matter, trust me, just snuggle down for an afternoon snooze with your little one and make the most of how gorgeous and tiny they are.
In exchange for sharing my thoughts about Fairy washing products, they sent me a sample of Fairy Gel and softener, as well as this absolutely stunning personalised snuggle cushion to help Bert and I snuggle up together and make the most of our precious time together as mother and baby. Blogging has given me so many amazing opportunities, and I can't believe how lucky I am sometimes to receive such lovely things in the post for free. I fell in love with this beautiful cushion as soon as I saw it - an item to treasure for the rest of my days.
In order to personalise the cushion Fairy asked me to sum up what a cuddle with Bert was like, then they embroidered my thoughts onto this stunning cushion…
"A soft cuddle with you Albert is my favourite thing on Earth, your smell, your smile…all perfect!"
Bert's smell has such a powerful effect on me - it is my strongest memory from his birth - he just smelt so amazing to me as soon as I held him - I couldn't stop smelling his tiny little head, and now, as soon as I breath in his scent I completely relax!
our stunning snuggle cushion…thank you Fairy!
What a beautiful cushion - a perfect addition to Bert's lovely nursery - now sat in our rocking chair ready for a snuggle.
We've begun using the great samples Fairy sent us, and as expected our washing smells heavenly and is beautifully soft.
So, here's the low down from Fairy about their products, and their Power of Soft campaign...
Many mums start out with Fairy Non Bio to provide great softness next to baby’s skin. But once you’re a mum, you never stop caring! That’s why many mums choose to stay with Fairy Non Bio.
Fairy Non Bio gives you amazingly clean clothes, soft towels and bedding, all with that gentle feeling of softness next to precious skin.
Fabric Softener: Adding even greater softness to your wash, just one capful of Fairy Fabric Softener keeps the little ones, and no-longer-so-little ones, safe and snug. Whether it’s for softer towels at bathtime, cosier covers for bedtime, or more comforting clothes when they are out and about, Fairy helps you care for your family.
Gel: Everyone loves the convenience of Fairy Non Bio Gel. It packs all that huggable softness into one little bottle, complete with its own dosing cap. Pop a precise little squeeze of gel into the cap, then add that direct to your wash. You’ll soon be marvelling at the wonderful softness and sparkling cleanliness of every load.
Key outtakes from our survey of 1500 mums, as carried out by Mumsnet:
• Almost 60% spent at least a quarter of their entire day cuddling their new born.
• 74% of new parents most savoured “cuddle time” over any other moment in the day.
• 15% of parents with a baby aged 0-6 months found only an hour or less a day between chores and other pressures to enjoy cuddle time.
• The number one piece of advice from more experienced parents to new mothers was to “forget the little things because time flies and you can’t get it back”.
• 70% of parents with babies 9 months+ said that the one thing they would have done differently as a new parent was spending more time cuddling their baby.
More than two thirds of parents say the one thing they would have done differently is spend more time cuddling their baby!
70% of parents wish their child would stay new born for longer
Anastasia Roumelioti from Fairy Non Bio comments, “We understand that baby’s first few months are incredibly precious for both mother and child. Fairy Non Bio is helping to make every embrace as special as possible by leaving the baby’s clothes super soft. We know time is fleeting and so are encouraging mums to spend as much time cuddling with their new born as possible. This is the power of softness: unlocking the memory of the perfect, soft cuddle before time takes it away.”
The findings also reinforced how tough it is to be a new mum with respondents who are parents of young babies agreeing that it’s easy to become preoccupied by other ‘jobs’ which encroach on precious cuddle time. Cleaning the house (83%), working yourself back into pre-pregnancy clothes (69%) and getting baby into a strict routine (62%) were listed as the biggest demands on new parent’s time.
With the power of hindsight, the number one piece of advice from parents with children 9 months+ was to forget the little things, such as staying on top of the housework, because time with your new born soon flies and you can’t get it back.
Other top advice to new mums from the Mumsnet survey, included:
1. Mummy knows best even when she thinks she doesn't
2. Try not to be super mum
3. You can’t spoil your baby with cuddles
4. Sleep when the baby does
5. Housework can wait
6. Take a ‘baby moon’
7. Don’t compare yourself to other mothers – every baby is different
8. Trust your instincts
9. Treasure every moment
10. If you thought you were in love before you had a baby – wait till you meet your baby!
Please trust me when I say you must make the most of every single moment - before you know it your tiny weeny newborn is crawling and sprouting teeth!!!!
My crawling munchkin - still Fairy soft in his PJS, but gives a pretty wriggly cuddle these days!
And look…he even has two teeny tiny teeth - where has the time gone?
Do you use Fairy Non-Bio?
How long did/do you spend snuggling your newborn each day?
I happily spend as much time as I can snuggling Bert at the moment, and try not to worry too much about the housework - hubby and I share the jobs and try to keep on top of things as best we can. Our priority is always Bert, and what's best for him.
Plus there is genuinely nothing better for your mental health and happiness than a snuggle with your little one.